Home » Behind the Scenes: Managing a Trade Show Without Losing Your Mind: 2015, Electronic Edition by Pamela Rocke
Behind the Scenes: Managing a Trade Show Without Losing Your Mind: 2015, Electronic Edition Pamela Rocke

Behind the Scenes: Managing a Trade Show Without Losing Your Mind: 2015, Electronic Edition

Pamela Rocke

Published June 28th 2015
ISBN :
Kindle Edition
224 pages
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 About the Book 

Forget master selling tactics and commando marketing. If you can’t plan and execute a trade show exhibition, you’re wasting your money. Whether your company is small and exhibiting large, or just reinventing its trade show presence, this book willMoreForget master selling tactics and commando marketing. If you can’t plan and execute a trade show exhibition, you’re wasting your money. Whether your company is small and exhibiting large, or just reinventing its trade show presence, this book will show you how.Behind the Scenes: Managing a Trade Show Without Losing Your Mind is a full-length book showing you how to manage your trade show program from concept to conclusion. This step-by-step guide shows you how to: *Plan your goals *Plan your 12-month calendar *Choose your exhibit size *Get and stay organized with a Master To-Do List *Monitor costs with a Budget Work Sheet *Know what to look for when designing an exhibit *Know what to look for when designing graphics and signage *Know how to use advertising and public relations *Know how to train your exhibit staff *Know how to prepare, ship, set up, break down and return your exhibit and equipmentManaging a Trade Show Without Losing Your Mind includes a sample Budget Worksheet, a detailed list for every exhibitor’s Master To-Do List, a discussion on the pros and cons of shipping container types, tips and tricks for shipping your exhibit, tips and tricks you can use in your own Trade Show bible. a full glossary of trade show terms and jargons, and more.The 3rd edition of Managing a Trade Show Without Losing Your Mind also includes three new bonus chapters, low cost or no cost techniques for promoting your business, the secret psychology of color in advertising and promotion, and creating an irresistible press release.